Berlin Dreams
Unifying two legacy clubs into one timeless brand system for Berlin’s next-generation basketball club.
A premium identity that turned the merger moment into momentum: Driving a lift in membership inquiries post-launch.
+18%
Increase in membership inquiries within 6 months after launch.
Client
Berlin Dreams
Industry
Sports
Website
Berlin Dreams is a Berlin-based basketball club born from the fusion of two established programs. With a strong youth mission and ambitious performance goals, the new club needed a unified identity - premium, disciplined, and timeless - able to represent both the neighborhood and a bigger, international vision.
The Problem
A merger creates more than a new name - it creates new expectations. Berlin Dreams had to unify players, staff, and community under one symbol, while signaling a serious, performance-led culture. The identity needed to feel elevated and confident, work on jerseys and club communications, and remain consistent as the club grows - without falling into loud, trend-driven sports aesthetics.
The Solution
We developed a refined visual identity centered around a timeless monogram and a clean, structured system. The brand language balances restraint and confidence: strong enough for the court, sophisticated enough for partners and broader audiences. We delivered a complete toolkit and guidelines - designed to keep every application consistent across digital, print, and club environments.
Deliverables
Brand identity · Monogram + logo suite · Typography + color system · Brand guidelines · Digital templates · Kit & merch applications
