Johnnie Walker
A fully branded event experience - Event identity and live visual system for Johnnie Walker
A cohesive event identity and motion visual system turned the space into shareable content.
3.2M
Impressions generated with event content during the campaign window.
Client
Johnnie Walker
Industry
Beverage / FMCG
Website
For Johnnie Walker’s DACH campaign “The Blend,” we created an event and campaign identity that celebrates diversity across cultures, backgrounds, and self-expression. The goal was to translate a strong message into a premium, cohesive experience—one that works in the room, on the stage, and across every visual touchpoint.
The Problem
The campaign needed an identity that could live simultaneously across multiple formats: invitations and printed collateral, merchandise and on-site signage, live visuals and kinetic typography, plus product moments and installations. Everything had to feel unmistakably premium, consistent, and instantly legible in low-light event conditions - without losing the campaign’s energy.
The Solution
We developed a complete event CI and visual system with bold typographic principles, kinetic motion language, and high-end product rendering. The identity was applied across printed materials, space branding, and live visuals - creating a unified experience where message, atmosphere, and product staging align seamlessly.
Deliverables
Event CI · Experience design · Motion/live visuals · Kinetic typography · 3D product renders · Packaging + print · Merch + on-site assets
