Food Brother
Building a bold, premium fast-food brand system. Ready to scale across germany.
A more recognizable brand system improved recall and return intent - showing up in repeat visit behavior.
+22%
Increase in repeat visits within 90 days (selected locations).
Client
Food Brother
Industry
Food & Beverage
Website
For Marco Pierre's new fine dining concept, we crafted a digital presence that captures the artistry of their culinary innovation. The result is an immersive digital experience that mirrors the sophistication of their physical space while making haute cuisine more approachable.
The Problem
Food Brother is a German fast-food franchise known for uncompromising ingredients and a loyal, local following. We repositioned the brand with a bold, modern identity and built a complete system - from packaging to in-store touchpoints and campaign assets -designed to stay consistent at scale.
The Solution
We created a flexible brand system anchored in a bold mark, a high-impact typographic language, and a clear set of rules that scale. The rollout covered a full packaging ecosystem (boxes, wraps, trays, cups, bags, liners, and small touchpoints), along with store applications, signage, and a campaign universe for OOH and digital. The result is a brand that feels instantly recognizable, clean, and premium - across every customer touchpoint.
Deliverables
Brand identity · Packaging ecosystem · Brand book · Store touchpoints · OOH + digital campaign assets · 3D brand visuals
Feedback
"The new brand system gave us clarity. Rolling out new assets is faster, and every location now looks like the same Food Brother."
Alexander Unfericht
CEO, Food Brother
